The purpose of these materials is to make a 365 block quilt. It is a quilt with daily block patterns, designed and released by Kathryn Kerr. I came across it courtesy of the big sister (she's a bad influence!). I have yet to start making blocks yet, but at least I have some material to get started with. I am likely to get more as we go, which should also be quite exciting!
The link to the challenge is here:
I will post more when I (and/or husband) start making our first blocks, but for now, here is a picture of my material: